HMD Global, which is the name behind the Nokia brand, has been attracting more and more attention in the sphere of smartphones with its latest product, which is simply featured as HMD Pulse. By doing this, HMD Global extends beyond Nokia still being a mascot accused by license to launch its own device collection, signifying the beginning of the company’s fresh transformation.
The two phones, HMD Beat and Pulse, are the brand’s first devices, and the launch of the HMD Pulse marks a great milestone in HMD Global’s journey into becoming a major player in the crowded smartphone market. However, by channeling its interactions with design, engineering, and software development into the production of phones that persona structures future innovation and quality, HMD Global plans to have a lineup of smartphones that best represent its vision for the future.
It is currently unclear whether HMD Pulse will be the lineup of devices but if initially leaks are to believed the design elements, features and user experience will be premium, latest technology and future based respectively. HMD Pulse smartphones are designed to deliver a performance and reliability-orientated product so it appeals to customers who care about both these aspects. HMD stands by its commitment of timely software updates with a clean and near stock Android experience that comes with a phone.
The arrival of the HMD Pulse clearly represents that in the mobile phone market most of manufactures are trying to be distinguishable in the competitive market by innovative offers and product experiences. Being faced with heightened competitiveness, the likes of HMD Global need to find novel ways to not only grow, but also innovate, to keep up with the times and other players.
The fact that fans of Nokia and smartphone enthusiasts alike, anxiously await for the upgrade of HMD Pulse, is something very refreshing. A company like HMD Global that extends a successful history of top quality and advanced technology is more likely to make a great change with the new brand of smartphones under the HMD Pulse brand. The company will constantly launch its ideas and products which consumers can expect to buy brand-new perspectives and novel modes of doing things with Nokia in the smartphone market.
