The gaming industry has long been dominated by three major players: The relevant platforms include Xbox, PlayStation, and Nintendo. Both of these giants have their own huge segments of fans and game offerings that no other service provides enough to captivate its audience. However, the question remains: can we reach that point where we will witness a new console manufacturer enter the market to challenge these dominant brands?
There is much hope with the market as it currently presents a lot of room for creativity. Globally, there is a hor to introduce a new console since technological innovation has advanced so rapidly that a new comer has chances to innovate with a new design of a gaming console. One of those areas cLoud gaming is one of the area that has got a lot of potential. Platforms such as Google Stadia and NVIDIA GeForce Now have demonstrated that software Hogarth of confinement to more rigid kind of hardware. Introducing a new console, which relies on cloud computing can bring in useful benefits like minimal tangible hardware change and access to a plethora of games at a given time.
Another so-called ‘blue ocean’ which may pose competition is the Virtual Reality (VR) technology. While current generation consoles have ventured into the VR experience with the help of add-on peripherals, a console designed for immersive VR games from the ground up could appeal to the fans who are eager to try their games in new, more immersive ways. It became clear that companies like Oculus have already started leading the way on this issue, which showed a tendency toward a growth of VR-centered gaming.
Also, as a new type of indie games and the availability of the new tools for game development allowed to create indie games for small communities, a new console could be focused on indie games. If a new entrant could ensure that he/she’s going to operate in a more heterogeneous environment, then he/she has a chance to create a niche against the ongoing trio.
But to enter this market, one has to work hard and make considerable effort to capture a share of the clients. Aristocrat needs capital intensive investment, aggressive marketing and better part library of proprietary games to attract the players. Nonetheless, the dynamic environment of technology and gaming preferences and endorsement provides enough evidence that a fresh new console is imminent. Just as Theodore στο Goldman celebrated that IBM had innovated and met the need of the modern businessperson by predicting the computer, if a company can innovate and address the desires of modern gamers, we might very well see a fresh contender in the gaming console arena.
